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第105章【让人叫绝的优秀广告!】

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最新网址:m.ltxsdz.com

电视台小会议室。

众人都想看看张烨有什么子呢,想看看这个臭名昭彰的笔杆子能有多大的本事。在场每一个人其实对张烨都不陌生,去过金话筒颁奖的,屋子里就有一半人,都明白这是个刺头中的刺头,也承认他的文学水平还是可以的,但文学是文学,创意是创意,这俩没太大联系的。

你有子?

你能打破公益广告的僵局?

有几个人持怀疑态度,不太相信。

还有几个广告部门的人都不是怀疑了,他们只把张烨的话当笑话来听,我们就是搞广告的啊,我们是专业的啊,你一个外行信誓旦旦?这不是开玩笑是什么?你以为全世界就你聪明就你有能耐别人谁也不行呢?可笑这个难题国内外都没有人能攻克呢,就算以前也有人弄出过一些很创新的公益广告,可最后焦也都是创新那里,也被人骂得很惨,因为创意和公益压根没有结合上,那已经不算是严格意义的公益广告了。他们压根不看好张烨

“小张?”

“倒是说啊?”

“是啊,什么子?”

“又是改一下广告词?”

“要是就改广告词你就别说了啊。”

见张烨久久不语,有些人都不耐烦起来。

胡飞皱眉说话道:“得容小张构思一下语言吧?哪里是那么快的”

刚刚也有好多人出谋划策了,但大家都是认真听着的,多最后评价几句而已,这时候就看得出张烨有多不招人待见了吧,同样是出主意,大家对待的态度却完全不一样,没辙啊,谁让张烨在银话筒颁奖时拉了太多仇恨,后来还用一首诗给王水新的作品全盘否定了,他能招人喜欢才怪。

张烨不在意,他也习惯了。

他其实是再想该用哪一个公益广告

他那个世界国内的那些?里面是有挺不错的,但他总觉得不够突出,就是创意这一块突出的不够。

节约用电……

节约用电……

有了哈哈就它吧

张烨突然想起了他那边世界在俄罗斯非常有名的一则公益广告,这个广告有名到了什么地步呢?它不仅仅在俄罗斯引起了极大关注,甚至后来都传播到了共和国国内,国内曾经有过一本广告类的教材,张烨忘了是不是大学科目类的广告学教材了,总之那本教材在公益广告介绍说明时的引子,第一个成功案例就是写的这个广告,可见它有多大的名气,也获得了国内外很多荣誉和赞誉——这个广告开启了一个创新公益广告的模式和典范,被无数广告人学习。

而显然,在这里,这个广告并没有出现呢

张烨偶然看过一次,印象十分深刻,看了看大家,轻轻说上了,他先介绍了广告的形式,“我说的广告主要是以一组动画画面做模板的,当然,真人也可以,这些并不重要,广告时间大概十五秒钟足够。”

王水新没太上心,“你说吧。”

方才好多人都说他们有创意,可事实证明那都不叫创意,都不合格,所以也没人觉得张烨能说出来。

张烨也不管他们怎么想,挑了下眉头,表情严肃道:“在一间屋子里,一对夫妇吵得天翻地覆,妻子指着丈夫骂,括弧,这里并没有语言,也没有脏话,只是有个动画或真人的嘴型跟表情就够了,让观众能一眼就看出妻子的蛮不讲理跟咄咄逼人。嗯,随后丈夫不堪忍受,收拾衣物离家出走。妻子这才如梦方醒,抱着几个孩子失声痛哭。不一会儿房门突然开了,丈夫出现在门口。”

什么啊?

这是什么跟什么啊?

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