第一千五百八十六章 培养用户的惰性
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李牧重生之后，一直是一个不折不扣的工作狂。网址找回邮件：ltxsba@gmail.com
这么拼命努力，早已经不再是单纯的为了赚钱，而是为了每一次产品模式成功时的满足感。
如果没有李牧，这个世界的互联网会按照原定的规律正常发展，但李牧想做的，就是打破这种规律，把那些很久以后才会出现的东西，一样一样拿到现在来。
把模式拿过来很容易，但模式拿过来还能成功，这就很考验自己的把控能力以及变通能力，所以，当他想明白外卖O2O业务在当下的承载方式以及业务流程之后，他便立刻开始跃跃欲试。
蔚澜正在燃气灶上放了锅烧水，见李牧拿着方便面心不在焉的样子，便走上前来，把方便面拿到自己手里，一边拆着包装，一边问他：“想啥呢？像丢了魂似的。”
李牧回过神来，笑着说：“想一个新的业务模式。”
蔚澜好奇的问道：“什么模式？”
李牧笑着说：“外卖上门的模式，以后想吃什么，不用自己出去吃上下单就可以了。”
蔚澜哈哈笑道：“你想实现这个还不简单，附近的餐厅去问一问，如果他们送外卖的话，找他们要个外卖单子回来就是了，想吃的时候直接打电话让他们给你送过来。”
李牧反问她：“如果我想多一些选择呢？”
蔚澜说：“那你就多找几家餐厅，多拿几张外卖单。”
说到这，蔚澜又道：“我家里有七八张外卖单，有面馆的，川菜的，燕京本地菜的，还有西餐的，很多种。”
李牧说：“这太麻烦了，你得去拿很多份菜单，这些菜单只有名字没有图片，没有视觉体验，而且菜单也很难更新，如果餐厅新出了一种菜式，你如果不去换一份新菜单，光靠点外卖是永远不会知道的。”
蔚澜点了点头：“这倒是，那你要做的外卖是什么样的？”
李牧笑道：“我要做的，是把全燕京所有餐厅都加入进去的网络外卖平台，每一家餐厅都是可视化菜单，而且及时更新，你想吃什么，就点什么，然后下单付款即可。”
“全燕京所有的餐厅？”蔚澜惊讶的说：“有一些餐厅自己是不做外卖业务的，他们没有负责外送的人，我楼下有一家驴肉火烧就很好吃，我一直希望他们能够开通一个外送服务，但是他们人手不够，所以一直没有开展。”
李牧说：“所以我这个外卖平台，不需要店家自己派送，我会成立一个专门的派送团队来负责派送。”
“派送团队？”蔚澜惊呼一声：“这需要很多人吧？光燕京估计就需要几千人的规模。”
李牧笑道：“没错啊，这不就能给燕京提供几千甚至上万个就业岗位吗？”
蔚澜说：“可是成本很高啊，一个人一个月一两千钱工资，一万个人就是一两千万，一年一两个亿……”
李牧道：“他们的工资又不要我出，用户来出。”
蔚澜问道：“用户？你是说让用户支付派送费？”
李牧点点头：“你寄东西还要邮费呢，送餐付个送餐费不是很正常嘛？”
蔚澜说：“可是外卖的客单价本来就很低啊，有时候一个人吃一份盖饭才花几块钱，你让他为这几块钱的盖饭额外支付几块钱的运费，他恐怕接受不了吧？”
李牧微微一笑，说：“用户的消费习惯，其实是培养出来的，从现实角度上来说，你说的这个问题是对的，直接问到了关键点，大部分用户肯定不愿意为派送费埋单，相比之下，他们可能更愿意自己出去买，来节省这几块钱的派送费。”
说到这儿，李牧话锋一转：“但是，你要知道，人是懒惰的动物，一旦某种新产物为他们节省了劳动成本，对他们就会带来巨大的吸引力，唯一的问题就是需要额外支付多少成本而已。”
“所以，我的想法是，外卖平台上线的前半年甚至一年内，不收取任何派送费，饭店卖五块，我就收你五块，并且帮你从饭店买出来，送到你手里。”
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