第八百六十三章 吹响冲锋号的好机会
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因为格外不欣赏当当的做事风格,再加上马上完成对卓越的收购之后,就要成为正面的竞争对手,所以李牧心里对当当的攻击性瞬间爆棚。
对待当当这样农民耕耘式的平台,李牧虽然知道不足为惧,但也不敢怠慢,因为垂直领域是一个深扎根的行业,一旦让某个公司在某个垂直领域扎下根来,那就自然会给消费者塑造出权威、专业的企业形象。
如果再给当当几年时间、在图书销售的领域扎下根来,大家网上买书下意识先想到当当,那就算是京东也搞不定他,只能让他不好过而已,想在他耕耘多年的领域搞死他,太难了。
这也是为什么在大平台根深蒂固之后,其他的同行业公司想出位,必须依靠做垂直领域的根本原因。
腾训网确实牛逼,后世的流量仅次于百度,位列国内第二,但是腾训视频却敌不过优酷,腾训汽车敌不过汽车之家,如果错过合适的机会,将来再想扭过头来收拾当当,那恐怕要难如登天。
所以,针对当当,李牧想做的就是全力出击!
要寻找一处战场,把主力部队拉出来,逼当当必须跟自己来一场不可逃避的大会战,双方主力部队集中在一起,李牧便可凭借碾压式的优势,全力出击,毕其功于一役!
李牧想的,便是等淘宝的图书音像分类上线,立刻用强大的流量、资金等方面做支撑,上来就跟当当打宣传战和价格战,先启动赔本经营的烧钱模式,当当也可以跟着烧,但以它的体量,能坚持多久那就不好说了,如果坚持不下去,又没有资本追投的话,当当基本上在几个回合之内就要跪。
等当当一跪,淘宝不但少了一个图书业务的竞争对手,最重要的是,又给国外大企业来华夏发展堵上了一条快速路。
梳理出整套战略之后,李牧意识到,稍后的采访,可能是一个吹响冲锋号的好机会。
……
央视记者赶到淘宝网之后,李牧才知道,原来央视这次又是新闻联播和焦访谈一起上。
抓时政热一直是央视最擅长的工作,“互联网进家”的政策还在纸面上的时候,央视就已经提前收到消息,并且在所有其他媒体都还没听到风声的时候,就已经开始策划这一个专题。
央视记者首先在全国几个大城市的电脑市场里做了一定的调研和采访,调研了眼下台式机电脑的售价、电脑入网的费用,以及市民购买电脑的意愿,积攒了一大堆和“互联网进家”主题相关的素材。
比如,电脑价格近期的走势几乎是雷打不动,硬件的价格也咬的非常死,丝毫没有松口的余地,而每一个在电脑市场里接受采访的消费者都觉得:电脑价格太高,很难承受或者承受的很艰苦,也有不少消费者多次前往电脑市场,关注某一款电脑或者某一种配置的价格,等待降价机会再入手。
李牧的出现,让全民都对互联网产生了浓厚的兴趣,但是普通的家庭用户,想要入互联网的门槛,在经济方面的要求还是略高了一些,正是因为如此,“互联网进家”才会一经推出就得到全民的热捧,因为这是政府用最直接的方式降低了他们购买电脑、接入网络的门槛,所以央视也卯足了劲,准备给这个惠民政策锦上添花。
原本,央视只知经贸委在讨论与策划这个政策,但不知道这其中还有李牧的参与,今天甄部长的发布会,让央视立刻捕捉到了其中的关键,原来又是李牧这个互联网骄子在背后推动。
对央视来说,他们是非常乐于捧李牧的,一方面李牧本身就是社会正能量的代表,推他几乎是有百益而无一害;另一方面李牧是央视一步步推到国民视线内的,央视对他已经有了行为惯性,总觉得每隔一段时间不报道报道李牧就好像少了什么。
这就跟章杰有事没事总去湘南卫视参加各种综艺节目一个道理。
章杰是湘南卫视的女婿,李牧是央妈妈的儿子。
新闻联播和焦访谈一起上,就代表着央视留给这个新闻的时间足够长,与摄影的快门时间一样,时间越长,就意味着曝光度越高以及可曝光量的增加。
央视记者有意让李牧多说一些,多聊一些,给他积攒出足够多的素材,而他们也会在两档节目的时间里,尽可能让李牧的采访多曝光、多展示。
于是,从晚上七钟开始,李牧又在全国民众面前露脸了。
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