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第九百二十二章 唯一可能的出路

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6照喜说:“使用门槛是一定要设的,否则一旦开了可以直接钻的空子,怕是就收不住了,我们不妨用淘宝的方式,放优惠券,他们不是有好几个满减优惠券的档位吗?那我们就干脆给每个用户送一张满99减2o的优惠券,可以在全场八折的基础上使用。”

蔡崇新说:“老6,你别忘了,我们就算临时换思路,增加促销力度,但我们增加促销力度的消息,依旧需要靠媒体来投放,不然的话,就算我们折上再给用户满99减5o,用户也根本接收不到这个消息,所以我们的推广成本是省不下来的。”

6照喜咂了咂嘴。

情绪有些激动、思绪有些片面,自己只想到与其花75元换一个注册用户,不如拿着钱直接补贴用户,但是又忽略了,无论乐淘换什么推广策略,都必须要依靠媒体来进行信息投放,所以说,想省推广的钱是不可能了,眼下唯一能做的,就是想办法增加推广的转化率。

全场都在沉思,马老板也紧皱着眉头,一言不。

现在看来,提高推广转化率的方法有三个。

第一种方法:同样雇佣一线明星做广告,但是这肯定来不及了,929的促销时间肯定没法改,这时候去找明星、谈价格、拍广告、后期制作,等广告片做好没准已经十月份了;

第二种方法:走淘宝的路子,去找一大堆著名品牌加入,乐淘这次活动的品牌无论是数量还是质量、知名度,都被淘宝甩出几百条街,如果能想办法增强品牌吸引力,也一定可以提升转化。但是问题又来了,这时候去找谁合作呢?淘宝虎视眈眈,大品牌一定不会冒着得罪淘宝的风险,来跟乐淘合作,所以这条路也很难走得通;

第三种方法:提高促销力度!淘宝不是各种档位的满减,还有满199-198的优惠券可以抢吗?那乐淘也推出额外的优惠券,用实打实的优惠来吸引用户的注意。

眼下,只有第三种办法看起来是唯一可能的出路,但是问题同样存在。

一旦决定要额外给用户优惠,就意味着乐淘要自己承担额外优惠的成本,如果真吸引不少用户过来,那这就将是一笔很大的支出,原本利润空间就非常低,如果再额外满99-2o的话,基本上用户每购买99元商品,乐淘自己要倒贴至少15元以上。

马老板不怕赔点钱赚吆喝,但是他怕带偏了节奏,眼下的互联网行业还没有真正进入烧钱拼杀的阶段,但是李牧把马老板逼到了必须烧钱才有可能挽回余地的地步,马老板心里非常担忧,担忧的就是一旦启动这种不健康的竞争模式,万一淘宝全力跟进怎么办?

万一自己抱着亏一千万赚吆喝的决定之后,淘宝愿意亏三千万来跟自己死磕怎么办?

自己手里没多少现金可用,但李牧手里,至少有淘宝网几十亿的沉淀货款在手啊!

如果这么跟李牧玩命干,一旦自己的钱跟不上,就立刻功亏一篑……

……

ps:最近工作太忙,搞完第二更都快两点了,真心累,希望大家能尽量支持正版、多投一张月票!不歌感激不尽!睡觉之前再求一波月票!兄弟姐妹们,我们一定要全力战到最后!8

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