第一千零一十二章 巨大商机
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6照喜接过话茬，脱口问他：“你说的用淘宝联盟赚钱，是低买高卖吗？”
“是啊。”蔡崇新说：“淘宝联盟几乎垄断了网络上的商品推广资源，完全可以低价买入、高价卖给他们的卖家，甚至搞个竞价机制，让卖家像拍卖一样自己抢推广资源，笼统地说，如果一个uV的买入价是一毛，翻一倍卖给淘宝卖家的话，淘宝联盟就能创造1oo%的利润。翻两倍就是2oo%。”
一个运营口的同事皱眉问道：“蔡总，如果淘宝联盟的流量开价这么高，卖家能买单吗？”
蔡崇新斩钉截铁的说：“一定会买单，而且一定会抢着买单。”
说着，蔡崇新补充道：“你们想想，对一个网店来说，无论卖点什么，客单价最低也都在十元以上，这其中的利润空间怕是至少有个2、3元，如果是服装的话，客单价季节在春夏平均至少过三十元、秋冬季节平均至少过五十元，利润空间至少3-4o%。”
“我们就拿服装来说吧，假设一单平均净利润在十块钱，一个uV是一毛钱，那么只要流量转化率大于1%，这生意就可以干！哪怕只有2%的转化率，五十个uV也能带来一个订单了，这么计算的话，投入五元钱，就能带来十元的收入，谁不干？更何况，服装领域，转化率远大于2%，以淘宝联盟这种模式，我觉得转化率至少在5%以上。”
那同事摇摇头说：“中小型卖家都是轻资产、低成本运营，想让他们额外付出推广成本，怕是难度也不小。”
蔡崇新微微一笑，略带几分不屑的说道：“你不要把卖家想的那么短视，你以为他们卖一单就只是卖一单的利润吗？别傻了，企业为什么要投入巨额资金打广告？除了广告直接转化出来的客单利润外，还要考虑长期的潜在利润，我问你，难道你在每一家服装店都只消费一次吗？”
蔡崇新一句话就把那同事问的面红耳赤，他一下子就明白了蔡崇新话里的意思，淘宝卖家花钱买用户，买的不是一次的成交，而是将这些用户沉淀下来，在未来很长时间内，持续不断的产生新的购买行为。
其他人也立刻明白过来，这才纷纷意识到，蔡崇新在这个问题上看的比其他人要深远得多。
这时候，蔡崇新又道：“如果我是卖家，我愿意用无利润甚至负利润的方式去买用户，如果一个月付出一万元推广成本，赚回一万块毛利，看起来是在白忙活，可是当下个月我不投入推广成本之后，我上个月用一万块买回来的用户，或许还能给我带来五千元的利润，这五千块可就是净赚的了，你们想一想，淘宝卖家这么多，一旦大家摸索出规律之后会生什么？卖家之间争抢流量势必会成为必然，到那个时候，淘宝一定能够通过这些争抢流量的卖家，来赚取大量的隐性利润！这才是真正健康的展模式啊！”
蔡崇新一个不小心，就把后世淘宝的一条生财之道捋顺了，后世的淘宝很大一部分收入来自于卖家支付的推广成本，而且随着社会的不断展、网购的不断普及以及人民购买力的不断提升，淘宝卖家获取流量的成本也越来越高，淘宝经营着这样的无本买卖，把所有的淘宝卖家都变成给自己打工的苦劳力。
马老板的淘宝网有一点做的非常好：所有不花钱做推广的网店一定都起不来，而所有在早期展起来的网店，如果不花钱做推广机会也一定会倒下去，总之就是一句话，想在淘宝赚钱，就得先帮淘宝赚钱。
6照喜这时候大概算了一笔账，随后惊讶的说：“要是这么看的话，流量真是个好买卖啊！李牧用低价把这些流量整合进来，然后高价卖给淘宝卖家，虽说名义上平台不收取卖家佣金，但是靠这种倒卖流量的方式赚钱，至少也能赚个盆满钵满！”
……
ps：十万个抱歉不足以支撑不歌心里对大家的愧疚，这段时间在外出差，住双人间，基本上二十四小时不得安静，人在外地做事加应酬，本来就忙的吐血，而且还要时刻躲着别人偷偷的写，还要跟着别人的作息时间，真的是万分痛苦与无奈，以至于这段时间的更新不但数量跟不上，质量也有点欠妥，今天晚上十点多终于到家，松了口气，立刻恢复正常更新！再次道歉！
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