第一千一百九十章 可口可乐上门
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没想到，就在准备动身之前，林清雅给他带来了一个好消息——可口可乐公司对李牧的合作方案非常感兴趣，已经派了他们一位高管兼董事会成员赶赴硅谷，与李牧进一步面谈。
一想到这可能是价值一亿美元的广告合作，李牧便决定在硅谷多停留一到两天，先把可口可乐的合作敲定。
李牧之所以对可口可乐的合作这么有信心，源自于他对可口可乐的了解，可口可乐的品牌价值名列世界前茅，这其中有相当大的成分是依托广告营销。
可口可乐的核心产品是成本极其低廉的碳酸饮料，毛利率高不说，产品消耗的周期也非常短，是标准的快消品，而对于这种竞争激烈的快消品行业来说，如果想稳住市场份额，或者稳中有进，那么就必须保证持续的广告投入，否则一旦停止广告推广，一年时间内，销量就有可能骤降50%以上。
无论是可口可乐，还是百事可乐，还是当年华夏风靡一时的健力宝，这些以快消品为核心的企业没有一家敢于松懈推广，即便是可口可乐这样的公司也决不能托大而降低投入，否则一旦市场被别人抢占，再想抢回来可就难得多了。
正因为如此，可口可乐每年在全球范围内投放的广告，基本上可以占到净利润的50%，而且他们还在不断的投入，甚至变了花的投入，借此来确保自己的销量，以及品牌影响力。
牧野科技，就是可口可乐近期一直非常关注的推广渠道，早在李牧没来美国之前，可口可乐就希望能够买到YY的弹窗推荐，或者是YY网的广告位置，但是林清雅一直没有同意，可口可乐的高层每天就怕哪天忽然传来消息，牧野科技和百事可乐合作了，如果真是那样的话，麦当劳就实在是太被动了。
好在牧野科技这一次主动找到了可口可乐，而且一下子就抛出来一个让可口可乐高层为止震惊而又欣喜不已的合作模式，可口可乐高层在商讨过这套模式之后，仅用了不到半个小时的讨论，便直接决定了要深度参与李牧的这一计划。
在可口可乐的高管看来，这时候，谁能第一个把广告打到牧野科技的YY上，谁就能够收获巨大的附加关注度，所以他们一直在对YY的推广资源念念不忘。
而且，李牧这一次的合作方案确实很有吸引力，在瓶盖上印制特殊的兑换码，用户只要拿着瓶盖就能够换取一定的YY币，这种玩法不但新颖，而且还能确保用户能够从这种活动中得到切实的好处。
更加重要的是，在用户兑换优惠码的整个流程中，可口可乐的品牌标识可以不断的被展出，这不但对企业知名度的提升有一定帮助，还能够给用户带来强大的心理暗示，让他们一想到饮料，就想到可口可乐，一打开超市的冰箱，就想拿可口可乐，这才是品牌营销的真正意义所在。
这一次可口可乐派过来的高管名字叫布鲁斯·安德烈，是整个可口可乐帝国里能够排入前五的人物，在可口可乐内部主要负责的就是营销和推广，最懂得如何对品牌进行包装。
两人刚在李牧的会议室见面，布鲁斯便非常礼貌的跟李牧做了一个自我介绍，随后他直入正题，一上来便问李牧：“李先生，您这边的计划书我们已经看过了，说实话我们对您的创意非常感兴趣，不过我们还有一个小问题没有想明白。”
李牧做了请的姿势，道：“请说。”
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