第456章 陈慧伦的新专辑首发
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所以萧天郎先期给陈慧伦垫200万,是几乎没有任何风险的,可惜他的权限只有200万,就算有更多,他也不会轻易多出了。陈慧伦是上层摆明了要冷藏的人物,他如果处理的太高调,那对上层那边就不好解释了。
现在通过了“以战养战”的计划,上层认可了这个方案后,他才敢大力帮陈慧伦推一推。这个计划的玄机就在于,在低调的开局下,如果《-tree(精选集)》可以凭借过硬的品质,以病毒式营销传播(口碑传播)为最初的主传播策略,那只要《-tree(精选集)》只要大卖,他们就可以大张旗鼓的为《-tree(精选集)》做更广泛的宣传了。因为高层已经认可这个宣传方案了,认可了《-tree(精选集)》可以靠自己卖的钱来宣传自己,那到时这么做了,上层也没说什么。
萧天郎最早当制作人时,没那么多钱可以推歌手,最主要的方法就是口碑传播,他工作室的人对于口碑传播也都很有心得。
在这段时间,他们把宣发重点集中放在了各地各媒体的软文和口碑传播的点子上了。
虽然在媒体电台电视台上几乎都见不到《-tree(精选集)》的硬广宣传,但其实,萧天郎的工作室已经发了不少软文来推《-tree(精选集)》了。
《-tree(精选集)》好似一直都没做宣传,但其实,这张专辑已经潜移默化的进入了不少人的视线。
特别是,萧天郎还动用关系,在最近热播的电视剧《再说一次我爱你》中,置入了《-tree》清新的旋律来当主题配乐,这让南方不少城市的观众都对这首耐听的小情歌有了很深的印象。
《再说一次我爱你》是每周一拍一放的那种周播式电视剧,春节后才在福湾、广城等地上映,播出了近两个月后,这部电视剧目前正是收视高峰期。
萧天郎将《-tree》植入《再说一次我爱你》一分钱都没花,因为这电视剧的音乐总监是他的弟子。一般要往电视剧里植入新歌,都要付不菲的广告费的。而一部电视剧若想用成名曲来当插曲,则要付唱片公司不菲的版权费用。
萧天郎将《-tree》植入《再说一次我爱你》算是折了个中,通过关系没花钱,不过从这周开始,他要《再说一次我爱你》片尾打广告,算是第一次给《-tree(精选集)》做价值不菲的硬广宣传,目标群体正是《再说一次我爱你》的观众群。
萧天郎先期和《再说一次我爱你》剧组谈的是价值10万的文字性广告,如果《-tree(精选集)》第一周的销量能够达到预期,甚至超过他们市调的预期,那再给《-tree(精选集)》加码,做视画类的广告宣传。
由于四月初,工作室只帮陈慧伦这一个艺人推专辑,所以萧天郎还蛮重视这张专辑的销量的。
这几年打惯了动辄就上千万的宣发打仗,偶尔打打这种花一分钱也要三思的小仗,萧天郎觉得还蛮有意思的。
通常,权威统计机构要晚一天才能统计出当天唱片的准确销量,但其实在当天的九点半左右,权威统计就会拿到一份当天唱片的销量总括了,也就是大概的百城销量汇总。
四月一号晚上十点,萧天郎致电给权威统计机构的统计部主任,特意打听了一下《-tree(精选集)》首发日的销量情况。
结果严重出乎了萧天郎的预料!
原本萧天郎觉得,《-tree(精选集)》几乎没做任何大排场的宣传,虽然已经往全国百城上千家音像店都铺货了,但首发日的销量应该超不过3万张。
而如果在没做太多宣传的情况下,《-tree(精选集)》首日能按照预期卖过3万张,那萧天郎就有信心帮《-tree(精选集)》制定一份周密的行销后续计划,继而帮这张专辑推过500万张,甚至后期做的好,可以向1000万张来发起冲击,彻底帮陈慧伦打一场翻身仗!
萧天郎比任何人都清楚,陈慧伦如今在国娱的日子很不好过,上层对她几乎下了必杀令,这张《-tree(精选集)》可以说是陈慧伦最后的机会,即使,它看上去根本就算不上一个机会,完全就是个苟延残喘的安慰罢了。
但就算这样,萧天郎也要帮陈慧伦搏一把。如果《-tree(精选集)》能给上层交出一份亮眼的成绩,上层或许会重新考虑发展陈慧伦。
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