第477章 亲民策略
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更何况，这张《len-tree（精选集）》中的主打歌两版《len-tree》，还是那种让人百听不厌的好歌。
估计，陈慧伦单出张《len-tree》的单曲辑，定价15元都能卖爆，精选集又附送了那么多金曲，它怎么可能不热卖呢？
思索者陈慧伦这种当红歌手开低价先河的案例，杜星河突然联想到了几个月后方雅君出专辑的事。
蛰伏那么久，如果方雅君的超等级双碟辑定一个亲民的价格，那是不是会造成巨大的轰动呢？
方雅君的专辑如果定价15元，甚至翻倍30元，估计都能造成销量翻几番的效应。
不过仔细斟酌一下，方雅君的新专辑定低价，弊端也有很多。
首先，就是过低的定价会影响方雅君的歌坛地位。
歌坛中还没有哪个一线当红歌手会自贱身价，用低价去冲销量的。陈慧伦这次是特殊情况，她是迫不得已，才采取这种策略，如果有下张专辑，她一定不会再用这么低的价格发售了。
方雅君蛰伏八年，如今要复出歌坛，虽然在一部分人眼中，她仍旧是超天后级的存在，但在另外一大部分人眼中，方雅君可能是个过气的明星了，毕竟，这么久都没出现过了，就算再大腕的人，也早就被人遗忘了。甚至一些学生歌迷，可能都没听过方雅君的歌。复出的首张专辑如果定一个令人咋舌的低价，肯定会让不少人怀疑方雅君的地位的。如果造成这样的现象，那就太得不偿失了。
另外，专辑定价过低，销售分成就会大幅度的下降，这种下降有可能要比销量的增量要更剧烈。对于方雅君的新专辑，制作方云世界倒是没付出什么成本，方雅君也不缺这一张专辑的钱，赚多点赚少点都无所谓，但红岩就不行了。
方雅君的首张复出专辑，合同约定红岩的宣发费用要在5000万级以上，红岩真是砸大价钱来宣传了，他们承受的压力和风险很大。如果专辑定价过低，成本回收过慢，这对红岩的经营将造成不小的冲击。
综合思考下来，杜星河觉得方雅君的专辑还是不要吃低价亲民的螃蟹了，她的专辑汇集了大量的经典，再加上喜欢方雅君的人等了八年之久，早就等的要疯了，专辑定价100块钱，都很有可能热卖，没必要搞个低价的噱头了。
不过《len-tree（精选集）》的热卖，还是让杜星河觉得专辑售价便宜一点，亲民一点，对抢占市场很有益处。
云世界现在制作专辑的成本并不高，制作费中最大头的词曲版税都不用付，都靠他一个人来搞就行了，编曲团队有他坐镇，价格也不会太高。录音和后期也有固定的公司团队在做，花费也不高。
综合比较，云世界出品的唱片要比那些大公司出品的唱片成本低很多，是有实现亲民定价的基础的。
虽然未来云世界歌手出唱片的宣发，都要由云世界自己承担，这块费用比制作更耗钱，但只要量冲上去了，他们低价卖cd仍旧能取得客观的利润。
只要音乐的品质过硬，低价的cd也不会让歌迷另眼相看，高品质的音乐，以亲民的价格出售，更能让热爱音乐的民众享受到实惠。
杜星河越想这事越靠谱，云世界的金字招牌是靠高品质的音乐塑造的，如果这样高品质的音乐，再贴上低价亲民的标签，那肯定会得到广大歌迷的鼎力支持！
未来云世界歌手出唱片，不论谁，摆在唱片店的货架上，歌迷只要看到云世界标志性的云朵logo，出于习惯，可能就毫不犹豫的会掏钱买，即使那不是他或她喜欢的歌手，低价的诱惑，以及云世界高品质的金字招牌出品，都会促使他们这种购买行为。
这样云世界所有歌手都会受益。
“就这么定了！”
杜星河兴奋的拍了拍大腿，决定拿云世界下张专辑，也就是编号为ysj0004的徐诺《为爱痴狂》来实验低价亲民的策略。(未完待续。。)
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