第四十章、确认出版
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布朗理所当然地先抛出一个定心丸来，同样也是颗大炸弹，不过他马上看到，爱丽丝依然是副非常淡然的样子，而她的家人们也都差不多是这样，最多就是汉娜忍不住叫了一声，对姐姐的作品真能出版而感到开心。
接下来的一个小时里，布朗便将矮脚鸡出版社对新人作家作品的出版流程进行了详细说明。
首先，虽然爱丽丝的作品确实非常优秀，主编多明戈和一众编辑都非常看好。但即便他们是业内人士，也不可能代表所有读者的口味。所以，新书宣传当然是必不可少的环节，
“公司有很多种宣传渠道，其中最基层的自然就是调查问卷和三折页手册。事实上，每到新书宣传时期，任何一家出版社都会像广大用户派发这类物件，有由推广专员在街上分发传单，由直接批量邮递给区域内的居民住户。这些宣传单、问卷和三折页上都有对新书的介绍，以及用户期待度的调查回馈邮寄，这一点……想必王夫人是最清楚的吧？”
苏菲点头，爱丽丝也知道这些东西，就在前几天，汉娜还刚刚清理了一次邮箱，里面塞满了各种各样的调查问卷和三折页，比如某家大型甜品外卖店的“最喜欢蛋糕”调查问卷什么的。
“在获得了一定量的调查结果后，我们就可以确定新书的读者市场了。然后，我们编辑根据预测的市场规模确定宣传力度，包括易拉宝和海报的制作等……”
“如果是杂志上的连载，就可以在杂志的广告页面进行宣传。”
爱丽丝忽然插口道：“是不是像我这种实体书出版就没有这个步骤？”
布朗赞许地露出微笑，因为爱丽丝提出的问题实在是很有切入点：“这个好办，只要你有阅读经验就会发现，不管是什么类型的杂志，里面都会加入很多广告，事实上，对于许多杂志来说，这种广告收入本身就是它们总收入的很大一部分。”
“矮脚鸡图书公司作为全美最顶尖的出版社，当然和许多各种类型的杂志，尤其是文学杂志有合作关系。就算你的书不是在某些小说杂志上连载，只要我们肯付出广告费，他们当然也乐意在书页里加上一张实体书广告。这个不成问题。”
“就是成本的问题。”
爱丽丝接话笑道：“而且，貌似像我这种新人，应该还没有资格进行新书发布会吧？我是说，像那些知名作家一样做签售会？”
布朗沉吟了一下，短短的交谈里，爱丽丝句句切入重点，已经让他对这个颇为神秘的亚裔女孩好感大增。所以，在爱丽丝又一个问题抛来后，就像每个老师都喜欢尖子生提问一样，他也真心乐得为其解惑。
“这个就要看作者自己的意愿了，出版社一方是无所谓的。”
“对于大多数新人作家而言，为了进一步增加自己的人气，他们基本都会在新书销售首日坐镇一家书店，这本身没问题。区别就是，真要是纯新人，或者名气不够旺盛的作家的的话，签售会时大多数时间都只是干坐着，比不得人气作家签名签到手酸死就是了。”
待全屋笑声告一段落后，布朗接着说道：“所以说，对于王小姐是否打算召开签售会，原则上当然是你自愿。当然，亲自上阵肯定会给自己增加人气，这不管对哪个作家都是一个道理。”
对于具体如何宣传这些事情，爱丽丝当然是应该好好了解一番的，但说实话，她其实还真对这个事情有些兴趣缺缺。
毕竟，哪怕是热销全球如《哈利波特》，也无非就是给罗琳带来了几个亿的身家而已，爱丽丝真心看不上写书带来的这点收入，至于名气，倒的确是个锦上添花的东西。
毕竟，哪怕她不再去折腾其他事情，单单靠一个思科，发展起来后也能给自己带来百亿的身价，公司本身更是互联网奠基石这种概念。相比之下，区区一个《侏罗纪公园》算得了什么？
要不是被茜茜的那句话刺激了那么一下，估计她也不会腾出这时间。
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