第四百四十九章 、XX广场，就是城市的中心
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“不只是单纯的盖写字楼，而是将这份商业地产本身作为一个品牌，一个名片。”李嘉诚背手站在原地，望着窗外的市区沉吟道：“那么哪怕是同一栋、同一造型的写字楼，如果我们真能把它连锁到一定程度，也就等于是地标式建筑了。”
这一系列概念本身很简单，现如今这个年头，谁不明白连锁是什么意思？但这个模式也都永远存在一个最大的问题，就是当创业者有了“第一家”后，又在怎样用同样的成本去经营第二家，并保持收益到支撑出第三家来呢？
“快餐店是最容易连锁的，因为没有人能拒绝饮食的需求。”他继续沉吟道：“超市也是同样的道理，每一片居住区里的百姓，都需要一些固定的场所购物。然后，连锁快餐店，和连锁超市，这两项产业的发展难度也是这样递增的。”
“所以，如果我们想让连锁商业地产能够成行，”这里才是真正的难点，爱丽丝恰到好处地接过话来，为她从后世剽窃来的构思提供论据：“那就不能光是挑地皮盖楼而已，而是要让我们的连锁写字楼本身就具备吸引客源的能力。”
“让写字楼吸引客源……”李泽楷再度笑呵呵地接过了话来：“听你这么形容，感觉就像是商场招揽客户似的。”
“没错，就是要让它能主动招揽客户！”爱丽丝想都不用想就接着说道：“不是在现有的商业中心，而是把地址选在一个城市的副中心或新开发区里，一站式满足顾客吃喝玩乐、商务休闲等需求，集合了商务写字楼和商场购物、饮食休闲的多重需求。用一句话来形容就是……凡是我们落户的地方，都会逐渐主动形成一个繁华区域！”
xx广场，就是城市的中心嘛。
爱丽丝倒没直接把那句经典名言搬出来，但考虑到中国国内的那位同行应该快出手了，她这会儿要是再不加把劲，将来可就不能高对方剽窃自己了诶～
“一站式，这个形容词用得不错！”李嘉诚好歹也是上了年纪的成功者，当然不会被爱丽丝简单三两句就挑拨得心潮澎湃：“你这一整个创意也确实非常新颖，选择城市副中心和新开发区，做新一轮繁华景象的见证者和先行人，好！非常好！”
“所以这就涉及到一个发展步骤的问题，我简单地把它分成了前中后三个阶段。”
爱丽丝嘴不停地说着，考虑到经验和人力资源的问题，在这一个大项目的发展上，她是真的很需要有长江集团的大力协助。不然虽不能说发展不起来，但速度上肯定就不行了。
“在前期阶段里，我们收购掉这些非市中心的廉价土地，然后在建筑正式开工前，就与国际品牌主力店签约。你们想想看，当我们的项目刚开始施工时，就能放出广告说某某大牌旗舰店将会入驻，那能给我们的后期步骤带来多大帮助？”
说得有理，但也要能把那些国际大牌说动才行。但在这一方面，只要爱丽丝本人和长江集团双保险做名片，还怕那些个香奈儿普拉达什么的不给面子吗？。李泽楷笑得可真开心，就差把眼镜掉地上了。
“中期阶段，我们要选择长期战略性伙伴作为施工单位，要能确保每年的施工量，毕竟我们起始资金充沛，可是一上来就要干大的。这时候，新建写字楼也就可以招租出售了，包括专门用于吸引人流的‘商业购物中心’也可以开始营业。也即是说，我们可以赚回第一笔资金了。”
截至目前尚未脱离普通的地产范畴，但就已经能让投资者赚得心满意足，所以当爱丽丝最终说出后期阶段时，也就不怪听众会笑得更开心了。
“后期阶段，我们可以增设百货商场和电影院，投资高级酒店，采用‘自持物业、委托经营’的方式，与雅高、喜达屋、希尔顿、凯悦等一批世界顶级酒店管理集团建立合作关系。这样一来，商务办公、购物娱乐，住宿餐饮，我们的连锁地产自然就会在全球遍地开花，成为一个又一个独特的超级大地标了～”
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