第0468章 唯EA屹立不倒
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电子表格软件大战，究其实质，还是站在后面的方圆电脑和IBm-pc两大个人电脑平台的标准之争。更多小说ltxsba.com??ｗ?ｗｗ?．?ｂ?ｉｑ?ｕ?ｇ?ｅ
唐焕预计，搭配Inte18o286微处理器的新个人电脑，将会是接下来的较量焦点，也可能产生游戏规则生变动的一个节点。
但唐焕并不打算被IBm牵着鼻子走，多媒体功能这个大众消费级应用领域才是他对微型计算机在个人电脑概念上的期许所在。
为此，唐焕把出身于雅达利的杰.迈纳，以及他那个正在研多媒体平台amiga的团队，招进了库比蒂诺。
之所以直到这个时候，才把早就控制在手中的杰.迈纳团队叫到身边，主要是因为唐焕懒得惹竞业限制的麻烦——要知道，杰.迈纳是雅达利26oo视频模块的核心研者。
去年雅达利和美泰仅仅因为相互挖了几名对方的程序员，结果便大打出手、诉诸公堂。
在唐焕看来，不抓紧时间压榨这波北美家用电子游戏机行情的利润，反而消耗宝贵的精力去扯犊子，简直就是鼠目寸光。
现在唐焕正式把杰.迈纳团队纳入体制中来，因为一则他守完了规矩，二则雅达利已经自顾不暇，就算想咬自己都没力气了。
雅达利的电子游戏《e.T.外星人》在圣诞期间确实热销了，《e.T.外星人》的忠实影迷们纷纷为之掏了腰包，拷贝售出数量已经过了1oo万套。
见此情景的雅达利和华纳，兴奋地甩开膀子，加班加点地生产出近5oo万套卡带，打算在自家的雅达利26oo和ea的小霸王游戏机平台上狠狠地赚上一笔。
可惜天有不测风云，北美家用电视游戏机市场开始出现了明显的滞销现象。
包括雅达利、美泰在内的大部分电子游戏厂商，销售产品的方式和传统玩具差不多，简单说来就是让销售商先交钱订货，等卖不动了，再以某种形式把剩余的产品退回来。
可这套带着“压货”性质的运作机制。现在已经开始失效了，终端商户无法向上一级渠道退货，不得不豁出血本大甩卖，以期最大限度地止损。而且这还不一定能够卖得出去，市场上的愁云惨淡可想而知。
眼瞅着近4oo万套的《e.T.外星人》电子游戏卡带要砸在手里，雅达利和华纳的管理层集体凌乱了，拼命在想补救措施，哪里还顾得上其它事情。
当然了。目前ea的家用电视游戏机业务在北美市场上的表现同样也好不到哪里去，但ea的这块业务并非完全吊死在北美市场上。
先，长久以来在日本和欧洲市场的精心耕耘，其所贡献的业绩份额挥了不错的缓冲作用，小打小闹的澳洲和拉美市场也形成了一种良性的滋补效应。
而且ea还成功地开拓出了个人电脑这个游戏平台，仅凭这一点潜力十足的远景，就能让华尔街的投资者保持着相对稳定的信心。
除此之外，ea趁着行情最好的时候，掌握了不少非电子游戏产业的收益，这也给它提供了大量预备用来过冬的棉衣。
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