第0542章 自居反主流的乔布斯
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马库拉苦笑一声，“唐。反正你有私人飞机，就挤一下时间吧，而且布会地点在夏威夷，不用到美国本土。史蒂夫说了，他准备了两份言稿，如果你在布会现场。就把你形容为挑战IBm，把计算机带给中小型公司的英雄，否则的话，就把你和IBm列到一起声讨。”
“我去，拉捧场的人，还能这么无赖！”唐焕哭笑不得。
“为了宣传mac，史蒂夫最近可没少做不可思议的事情……”马库拉叹了一口气。
……
由Vis所引的第一波图形用户界面系统大战，以Vision的连番跳票宣告无疾而终。
不过，追求完美的乔布斯，还是从中触了一些灵感，进而使得mac项目的进度也被推后了。
要不是对市场的一再承诺，不能继续失信下去了，估计乔布斯还不打算推出mac。
另外还有一个推动因素，即苹果董事会里，包括阿瑟.洛克在内的一些股东，认为苹果公司正在失去业界领导者的地位，乔布斯的mac必须马上挺身而出了。
在刚过去的1983年里，苹果电脑的销量，接近4o万台，IBm-pc则过了1oo台，方圆个人电脑更是达到了18o万台。
不用多说，各家的市场地位，高下立判。
而随着采用了方圆个人电脑Isa总线技术的app1eIIgs的面世，业界开始认为，苹果公司已经失去自我，沦为方圆个人电脑标准的追随者之一。
虽然app1eIIgs给苹果公司带来了不错的业绩，但华尔街对苹果公司不再具备高成长性的论断，是苹果公司股东不能接受的，盖因其意味着苹果公司的股票失去了继续上涨的动力。
就这样，在各方压力之下，历经数年时间研的mac，定于1984年1月登台亮相。
为了宣传mac，乔布斯可谓煞费苦心，尤其考虑到了如何扭转自己的公众形象。
别看有违自_由精神、通过商品化app1eI和app1eII、成功掘到金的乔布斯，现在是一位货真价实的亿万富翁——西装革履，衣着考究，还开着豪华跑车，但他始终幻想自己是一个反叛者。
这从乔布斯为mac团队招兵买马的标准上，也能看得出来——这个项目组的成员都充满了黑客气质和海盗精神，由此可见他喜欢将自己与这种价值观联系起来。
说的直白一些就是，乔布斯希望别人将自己看做是一个反主流文化的人，而不是大企业文化的代言人，尽管现实情况就是如此。
帮助乔布斯达成这个宣传目标的是一家位于洛杉矶、名为chiat/day的广告公司，其通过收购里吉斯?麦肯纳的广告业务，得到了苹果公司的这个合同。
chiat/day广告公司的创意总监李?克劳、文案史蒂夫.海登、艺术总监布伦特?托马斯，根据乔治?奥威尔的著名小说《1984》，拍摄了一部同名的6o秒广告。
当这个广告在最近一次的苹果公司董事会会议上播放后，包括马库拉在内的众多成员，直接被雷得外焦里嫩。
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