第36章 沧浪歌罢濯尘缨（25）
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比如现如今流传很广的《使辽语录》，就是两年前病逝、谥号忠文的陈襄将他担任国信使出使辽国时的记录结集，然后出版流传。苏颂最近也出版了一部使辽的记录，讲述了他出使辽国时的经历和见闻，这同样是他从自己旧日的记录中编纂出来的。
吕嘉问还听说最近有书商，向曾经出使过辽国乃至高丽的大臣们约稿，给出来的价格，甚至让吕嘉问都为之咋舌。可见如今讲述辽国的风土人情和山川地理的书籍有多么受欢迎。
这里面，有很大一部分因素是这一战的结果让士林一改过去对辽国的畏惧，开始对恢复失地有了信心。更有许多书生想一策成名，或是拿着对辽国的了解作为敲门砖，敲开一干重臣家的大门——秀才不出门，能知天下事，靠的就是书。
但民间对辽国的认识，却不是依靠这些书和读书人。能买书读书的终究是少数，绝大多数百姓还是依靠报纸来了解辽国。
“河东、河北两路鏖兵，没有两家报社开始邀请名家议论战局，京城的人心不会那么稳定。古北口的杨无敌庙，没有齐云快报刊载，没几个东京百姓会知道。辽国的国主年年巡游四方，春夏秋冬四捺钵之名还是靠了逐日快报的宣传，才在京城内普及开。两家快报的作用可不小。”吕嘉问说道。
“没错。”章惇点头，“这就是报纸的引导和教化之功……市井传言往往失真，道听途说而来的消息，并不可信。而朝廷的言论，还不如市井传闻让人信服。但报纸不同，从小处着手，几年下来，信用已经建立起来了。”
吕嘉问心中这时候已经有了点眉目，却还差一点没能捅破，紧锁着眉：“子厚的意思是？”
“借鸡生蛋！”
“借鸡生蛋？”
“没错，借鸡生蛋。有些话不方便在朝堂说，可以拿出去在报上说。虽然不是自家的，借来用用也无妨。”
有些东西就是不能抓在自己手里，也不能留在他人手中，就算不能控制，也得保持足够的影响力。
“气学讲究以实为证。列出户口人丁的数字，其实也是以实为证。我大宋国力远胜北虏。今日胜之，乃是必然。日后随着户口增长，还会越来越强。要说其中没有韩玉昆在后指使，望之，你信不信？”
吕嘉问皱起眉，摇了摇头，“但他控制不了。”
“也不需要控制啊。如臂使指难为，顺水推舟、借力打力、又有何难？借鸡生蛋难道那两家还敢拒绝不成？”章惇咧嘴冷笑了起来：“不，不可能拒绝的。平章若是借重他们来说话，他们可是会乐得不知自己姓谁！”
想一想，要是宰辅重臣都在报上写文章，那等于就是承认了两家报社的实力，更增添了快报的权威性。卖得肯定会更好，赚得也会更多。也不用再担心朝廷再跟他们过不去。哪能不巴上来奉承？
而且这两家快报既然新党用了，旧党就不会再用，甚至还会出言攻击。到时候，就算两大总社不愿意，也必须新党站在同一个阵营中了。
这件事还得尽快！
等洛阳那边有人先想到借用快报来说话那可就麻烦了……或许已经想到了，只是他们没能说服报社后面的贵胄富豪。毕竟现在谁当权谁得势还是很明显的。
对章惇的话，吕嘉问连连点头。
借重民间议论很多人都做过，可借重报纸来说话，却要转过好几道弯。毕竟快报的形式在过去就是传递流言蜚语的小报和揭帖，都是很多官员避之唯恐不及的。只是现在章惇一点破，就仿佛打开了一扇窗户。
“那我明日就去拜见平章，将这事与平章说了。”
“那就拜托了。”
章惇微微笑着，心道合则两利，也不知韩冈会不会承这个人情。
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