一千三百八十章城市品牌
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穆国兴在这个设想中率先提出：城市大规模定制的外部环境分析，可分为宏观环境分析和微观环境分析，重点对社会公众和政策方面进行分析，通过对比分析制定出了安江今后发展的战略目标。更多小说ltxs520.com
（一）充分利用国内外环境变化所产生的机遇，及时避免环境变化所带来的挑战和威胁，清楚的认识到安江转型为经济中心、沿海开放城市和重要港口城市所面临的机遇和挑战，剖析国家宏观政策的影响，认真考察安江城市大规模定制的社会公众基础和资源条件，为制定安江城市大规模定制的经营战略奠定基础。
（二）制定促进宁波城市发展的大规模定制经营战略。在城市的发展过程中，城市大规模定制首先应作为一种战略进行实施。城市大规模定制战略是一个城市发展的方向和目标之一，包括城市大规模定制的总体目标、指导思想、原则等等。
城市大规模定制的策略则包括：产品和服务的定制化供给策略，即产品和服务种类及数量的决策;定制化需求策略，即市场需求、消费者心理、满意度等方面的决策;定制标准化策略，即为形成定制化产品和服务体系而进行的标准化过程;定制化促销策略，利用城市信息平台、广告、公共关系、营销推广等手段宣传、促销城市产品和服务的对策与措施;城市品牌形象战略，即通过ci—cityidentifysystem（城市形象识别系统）的导人，全面提升城市形象的战略;跨城市合作发展战略，即通过与国内外城市的合作，实现优势互补、提升城市的吸引力与辐射功能的战略。
（三）充分利用比较优势形成完整的城市产业链。产业与城市是一种相互依存的关系，形成完整的城市产业链，才能从大范围形成大规模定制的外部环境和定制标准。
利用比较优势形成完整的城市产业链，一是形成城市内部产业链，就是利用城市内部子系统之间的比较优势，形成上下游之间的产业链;二是形成跨城市产业链，立足于四大工程建设的机遇，在产业选择上重点在二产结构的升级换代、三产的大力发展及新的经济增长点的培育上做文章，促进企业自主创新，提升产业核心竞争力。
这份城市转型的设想，确实是引起了袁保正极大的兴趣，穆国兴亲自给他的杯子里添了几水，他都没有注意到，这要放在平日里，那是根本不可能的事情。
袁保正一边看，一边在思考着，他平日里也自以为是一个很懂经济的干部，今天才真正领略到穆国兴这个在读经济学博士的厉害。也知道什么才是真正的懂经济。这么一份总揽全局，贴近实际，对安江进行了综合情况分析的报告，他袁保正是无论如何也写不出来的。
穆国兴又一次给袁保正的杯子里添水，这一次他终于注意到了：“穆书记，怎么能让你给我添水呢，这多不好啊！”
穆国兴笑了笑说道：“保正同志，你看你的，我刚才已经和应秘书讲过了，今天上午我推掉所有的安排，咱们两人专门就这个问题进行一下沟通。”
“穆书记，你在这份设想里，对安江的情况分析的很到位，有些问题我确实是没有注意到。特别是你对形成完整的城市产业链的设想，我认为非常好。二产结构的升级换代以及大力发展三产，培育新的经济增长点的设想非常重要。”
穆国兴笑了笑说道：“你先看吧，全部看完了，我们再进行讨论。”
袁保正主动的给穆国兴的杯子里添了一点水，尽管杯子差不多都是满的了，但他还是要做出一种姿态来。
在这份材料的后半部分，穆国兴根据安江的实际情况，提出的具体着力点包括一下几方面：一是发展高新技术产业。推动高新技术产业链建设，组织实施新材料、数控机床、光机电仪器、液晶光电等重大产业专项和重大科技专项，培育高新技术产业集群。
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