第三十章 开业
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整个七月，青神县城最大的新闻，莫过于来福酒店的起死回生。龙腾小说ltxs520.com
青神百姓都知道，这家原本在县里排第二的酒店，自从年前蔡老板去世，他的两个学徒也被挖走，便失去了立业之本。虽有老主顾，念着蔡老板的情谊，捧过小蔡老板的场，然而情谊再重，不能花钱活受罪，大家尝过一次小蔡老板的手艺后，无不落荒而逃，打死不敢再踏足一步。
所有人都给这家酒店判了死刑。果不其然，从三月底，来福的排门，便整整俩月没有卸下，大伙儿唏嘘一阵，也就渐渐淡忘了这家酒店和那小蔡老板。
然而六月下旬，青神县的大街小巷中，竟然都贴上了来福酒店的告白——用工整的楷书写道：‘想吃大宋顶级料理，不必跋山涉水去京城，只消来本县城北来福客栈，七月一日正式开业，届时免费一日，各色炒菜任君品鉴！’
人们先是惊讶，难道酒店易主了，但看到落款上那个大大的‘蔡’字，才知道还是小蔡老板的店。
宋代商品经济发达，各种广告手段屡见不鲜，但这样开业免费的法子还没听说，至少在青神县是头一回儿，因此消息很快传遍全城，也传到城东鲁家酒店的鲁老板耳中。
鲁家酒店在青神县最大，老板叫鲁乐鱼，是个胖头大耳的中年人，一直想吞并来福，把生意扩大到城北。为此他高价挖走了来福的学徒，逼迫蔡传富低价出售店面。他几乎已经得逞，蔡传富却在去官府前变卦，宁肯缴纳赎金也要留下店面。
鲁乐鱼自持身份，没有跟传富纠缠，却等着看他的笑话，笃定他会爬回来求自己。
谁知左等右等，却等到了来福重新开业的消息，听说还要搞什么开业免费就餐，鲁乐鱼嗤笑道：“这小子净会作怪，他家的饭菜，倒贴钱都没人去吃！”
边上几个帮闲的衬腔道：“是，他家的饭菜狗都不吃。”
“不过好歹是同行，咱们得去捧场……”鲁乐鱼咧嘴笑道：“也看看传富捣鼓出来的炒菜，会不会吃死人!”
“就他还炒菜呢，呸！”帮闲的一起骂道：“不吃死人就不错了……”
不管外界的评价多低，到了七月初一那天，还是有很多客人被告白吸引而来，没开门就等在外面。
从排门缝里，看到外面人头攒动，一夜失眠的蔡传富，紧张的直嘬牙花子：“师傅，怎么这么多人……”
陈恪把功课紧赶慢赶，才挤出这一个整天来，昨晚就住在店里，帮他一直准备到现在，闻言骂道：“头一次听说，开饭馆还有怕人多的！”
“我怕招呼不过来啊……”
“今天我帮你。”陈恪看看空荡荡的店面。升起一种见识奇迹发生的感觉：“炒菜是个稀罕事物，人们都想新鲜，估计从明天开始，来你店里吃饭，就要预定了。”
“嗯，能做多少桌，就订出多少桌。”蔡传富对陈恪怀有盲目的信心。
“笨蛋，”陈恪无奈的揉着脑袋道：“人家来预定，你还能不接单啊？给他往后排就是了。人很奇怪，越是容易得到的，越不当回事儿，越是排队抢到的，越觉着稀罕。”说着嘿然一笑道：“就凭咱们这蜀中独一份的手艺，要是排不到仨月以后，将来你别跟人说是我徒弟！”
“师傅可真有信心。”蔡传富憨憨的笑道。
“……”陈恪瞥他一眼，没说话。
“啥意思啊？”传富望向小六郎，这小子虽然小，但鬼精鬼精，至少比他要聪明。
“我哥是说，你这是废话。”六郎扮个鬼脸道。
陈恪确实不担心生意会不好。从准备教传富厨艺那天，他就思考过来福酒店未来的经营，要不要重新装修，要不要用什么打折、积分之类的营销手段，但很快便排除了这些花样。因为餐饮业不像别的行业，当你能提供独一无二的美食时，就形成某种意义上的垄断，食客们如垄断行业中的消费者，对就餐环境、服务质量、甚至卫生水平……表现出极大的忍耐，那些花里胡哨的营销手法更是画蛇添足。
当然，高雅的环境，优质的服务，会大大提升酒店口碑，带来更高的利润，但来福酒店重新开业的钱，还是他用一张方几的设计图，从潘木匠那里换来的……这次倒没有关扑，而是潘木匠主动找上门。
就在师徒为了开店的启动资金发愁时，潘木匠提着大包小包的礼物，找到了陈家。
进屋扯淡两句，潘木匠就道明来意，原来那些买了官帽椅的顾客，对椅子本身自然满意，但其简洁明快的风格，似乎与原先的桌几不搭调。宋朝人十分看中享受，没有人说要退货，只是催促潘木匠想办法，赶紧打造出配套的桌几来。
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