第三十八章 生子当如陈三郎 （求票票）
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若是几年前曾来过青神的，在大街小巷上走一走，就能明显感觉到，这座小城已是今非昔比了。就算最粗心的家伙，都能发现这里人烟稠密了许多，原先只有赶集时才会熙熙攘攘的前大街上，现在不分时间，一年三百六十天，除了过年和雨雪天，全都像赶集一样。
自然，店铺也密集了许多，一家家的门面，像成都城里的店面一样气派，每家店都挂着醒目的招牌、幌子、甚至还有用彩帛搭起的高大彩楼……其唤作‘欢门’，最早是秦楼楚馆在用，到后来一般的商家也用以夺人眼球。
沿着大街望过去，无数色彩缤纷、多姿多彩的欢门争奇斗妍，欢门下是远超过本县住民数的人流。这些人，从眉山、从彭山、从乐山，从成都，乃至远处的夔州、泸州、巴州、德阳而来……有的是为了谋生，有的是为了进货，有的则纯粹是慕名而来。
小小的青神县，为何焕发出磁石般的魔力，把四面八方的商旅吸引而来？其奥秘就在当地特产的商品，有着无与伦比的竞争力。
青神这个名字，最早被远处的人们所知，才是庆历五年的事。当时这里崛起了一家叫来福的酒楼，酒楼老板竟掌握了，只有汴京少数名厨，才拥有的炒菜神技。四面八方的饕客和有钱人慕名而来，均是乘兴而来、满意而归，回去后无不吹嘘，说自己吃到了天下第一美味。
尤其是庆历六年，来福酒店重装上阵，改名来福楼，装修服务都堪上乘，菜品也变得清淡雅致，味道亦更加令人陶醉，引得无数词人骚客纷纷题诗留墨，甚至给每一道菜，都起上了文雅的名字。竟把这家饭店硬生生营造成了一处文化名胜，引得蜀中百姓纷沓而至。
但只有少数人，才能上得了‘来福楼’，大部分民众也只能在外面参观一下，然后幻想着里面的‘花雪芜丝’、‘娇莺戏蝶’、‘枫叶红花’、‘松翠明珠’‘桃花流水’之类，该是何等的高档、何等的悦目、何等的美味……然后擦擦口水，去旁边那些挂着‘赛来福’、‘小来福’、‘东福楼’之类招牌的饭店里，尝一尝山寨版的名菜。
令他们感到安慰的是，青神县的所有饭店，菜品质量都在水准之上，且都掌握了炒菜技术。这让进不了来福楼的人们，也能品尝到传说中的神技，回去后自然大加吹嘘，甚至愣说洒家就在来福楼吃得炒菜！
一来二去，青神炒菜的名气越来越大，慕名而来的人不分四季，滚滚不息，青神也成了成都之外，四川盆地内又一个餐饮中心。
有美食就必须有美酒，人们在品尝美食之余，发现了当地一种叫‘黄娇’的美酒，它似乎是橘酒的一种，但这种酒观似赤霞、如琥珀，明澈黄亮、清香四溢，饮之，则似啄琼瑶吞朝露……完全打破了人们对果酒苦涩、浑浊、甚至带有腐朽味道的坏印象。
这种‘黄娇美酒’，几乎满足了宋朝人对酒的所有要求，它橘香可口、它清澈迷人、还不容易喝醉，而且有个暧昧的名字。让人一经品尝，再难忘怀。人们不仅在青神县豪饮三千杯，走时还必定买上数坛带回去，与家人邻里分享。
青神黄娇的盛名不胫而走，嗅觉敏锐的外地商家，纷纷前来求购，然后分销到蜀中各地，短短两年时间，竟已是家喻户晓，男女通吃，号称有蜀人处便有黄娇酒！
这简直是个奇迹，因为四川盛产名酒，剑南、泸州、宜宾等处，古来就是名酒产地，在剑南春、姚子雪曲、泸州老窖几大名酒的联手绞杀下，几乎没有后起之辈的生存空间。然而青神黄娇却能硬生生杀出条血路，成为与几大名酒并肩的后起之秀，除了它满足了宋人对酒的一切需求外，也与其生产者高超的营销手段分不开。
说穿了也没什么稀奇的，一般酒商都是出售勾兑好的酒水，黄娇的生产商却只卖原酒，由各家回去自行勾兑，这就大大节省了运输成本……买别家的酒，需要运十桶，买黄娇却只需要五桶……也把很大的一块利润，让给了分销商。既然卖黄娇比卖别的酒赚钱，各地的酒商们，自然会卖力的为其吆喝，而黄娇本身的品质摆在那里，一炮而红也就顺理成章。
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