不要把储蓄变成嗜好
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而企业本身的资本，只不过几亿或几十亿美元。他们靠的是资金的不断滚动周转，把营业额
做大。一个企业会不会做生意，很重要一条就是看其能否以较少的资金做较多的生意。
普利策出生于匈牙利，后随家人移居到美国生活。美国南北战争期间曾在联盟军中服役。复
员后学习法律，21岁时获得律师开业许可证，开始了他独自创业的生涯。
普利策是个有抱负的年青人，他觉得当个律师创不了大业，反复思考和观察把一个有广阔发
展余地的行业作为自己的立足点。经过深思熟虑，他确定进军报业界。
普利策既无资本，又没有办报经验，如何能办起一家报纸并能使它赚钱呢？对一般人来说，
连想也不敢想的，更没有胆量去这个“大海”游泳、冲浪。但普利策选定了这个目标后，毫
不动摇地一步步往前迈进。他想，人生之成功，与其说是战胜别人，不如说战胜自己。一个
人要有自己的人生目标，一旦目标确定后，就要树立雄心，战胜一切畏难思想，无怨无悔地
往目标攀登，成功总是酬报有志者的。
古希腊物理学家阿基米德说过：“只要给我一个支点，就能使地球移动”。这给普利策很大
启发，他决心先找一个“支点”，有了“支点”才去实现移动“地球”的壮举。据此，他千
方百计寻找进入报业工作的立足点，以此作为他千里之行的起步点。经过“跑断腿，磨破嘴”的历程，他找到圣路易斯的一家报馆，那老板见这位年青人如此热心于报业工作，机敏聪
慧，勉强答应留下他当记者，但有个条件，以半薪试用一年后再商定去留。
为了实现自己的目标而屈就，普利策全力投入该工作。他勤于采访，认真学习和了解报馆的
各环节工作，晚间不断地学习写作及法律知识。他写的文章和报道不但生动、真实，而且法
律性强，不会引起社会的非议和抨击，吸引着广大读者。老板高兴地吸收他为正式工，第二
年还提升他为编辑，他的收入也因此增多了，开始有点积蓄。
几年后，对报社工作了如指掌了，他决定用自己的一点积蓄买下一间濒临歇业的报馆，开始
创办自己的报纸了，取名为《圣路易斯邮报快讯报》。
普利策自办报纸后，资本严重不足，但他善于借用别人的力量，使用别人的资金，很快就渡
过了难关。他怎么借用别人力量呢？
19世纪末，美国经济开始迅速发展，商业开始兴旺发达，很多企业为了加强竞争，不惜投
入巨资搞宣传广告。普利策盯着这个焦点，把自己的报纸办成以经济信息为主，加强广告部
，承接多种多样的广告。就这样，他利用客户预交的广告费使自己有资金正常出版发行报纸
，发行量越来越大。开办5年，每年为他赚了15万美元以上。他的报纸发行量越多，广告
也越多，他的收入进入良性循环，不久他发了财，成为美国报业的巨头。
普利策能够从两手空空到腰缠万贯，是一位做无本生意而成功的典型。他初时分文没有，靠
打工挣的半薪，然后以节衣缩食省下的极有限的钱，一刻不闲置地滚动起来，发挥更大作用。
犹太商人认为，判断一个企业家是不是有头脑，会不会做生意，很重要一条就是看其能否以
较少的资金做较多的生意。
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