荣华鸡为什么干不过肯德基？（2）
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先让我们看一看上海新亚集团的说法。更多小说ltxsba.com
荣华鸡失败以后，创立荣华鸡的新亚集团的领导层对经营方式、竞争优势进行了一番反思。他们发现，说到竞争优势，产品只是一个表面现象，在产品背后有很多深层的管理方面的东西，肯德基的真正优势在于其产品背后的一套严格的管理制度。
肯德基曾在全球推广“champs”冠军计划，其内容为：
ccleanliness保持美观整洁的餐厅；
hhospitality提供真诚友善的接待；
aaccuracy确保准确无误的供应；
mmaintenance维持优良的设备；
pproductquality坚持高质稳定的产品；
sspeed注意快速迅捷的服务。
“冠军计划”有非常详尽、可操作性极强的细节，保证了肯德基在世界各地每一处餐厅都能严格执行统一规范的操作，从而保证了它的服务质量。
肯德基在进货、制作、服务等所有环节中，每一个环节都有着严格的质量标准，并有着一套严格的规范保证这些标准得到一丝不苟的执行，包括配送系统的效率与质量、每种佐料搭配的精确（而不是大概）分量、切青菜与肉菜的先后顺序与刀刃粗细（而不是随心所欲）、烹煮时间的分秒限定（而不是任意更改）、清洁卫生的具体打扫流程与质量评价量化，乃至于点菜、换菜、结账、送客、遇到不同问题的文明规范用语、每日各环节差错检讨与评估等等上百道工序都有严格的规定。为了保证员工能够服务到位，肯德基对餐厅的服务员、餐厅经理到公司的管理人员，都要按其工作性质的要求，进行严格培训。例如，餐厅服务员新进公司时，每人平均有200小时的“新员工培训计划”，对加盟店的经理培训更是长达20周时间。餐厅经理人员不但要学习引导入门的分区管理手册，同时还要接受公司的高级知识技能培训。
现代文明赋予快餐的定义是工厂化、规模化、标准化、依托现代化管理的连锁体系。肯德基就是这些要求的产物，而包括荣华鸡在内的中式快餐，还远没有达到这种要求。因为中式快餐的厨师都是手工化操作，食品没办法根据标准进行批量化生产。因为没有标准化，食品的质量难以得到保证，比如肯德基规定它的鸡只能养到七星期，一定要杀，到第八星期虽然肉长得最多，但肉的质量就太老。而包括荣华鸡在内的所有中式快餐，恐怕就没有考虑到，或者即便考虑过也没有细致到这种份上。因为没有标准化，卫生状况、服务质量也难以得到保证，例如，当年荣华鸡的店员就曾当着顾客的面在柜台内用苍蝇拍打苍蝇，而盛着炒饭、鸡腿的柜台根本就不加遮盖。这正是荣华鸡在与肯德基的较量中败走麦城的原因。
说到底，我们不能简单地从产品质量和结构来看竞争优势。竞争优势归根结底是管理的优势，而管理的优势则是通过细节来体现出来的。肯德基就有这种把细节融入其中的标准化的东西。
中式快餐在规模化生产、营养成分的研究、食品的卫生状况、从业人员的健康和文化素质等，几乎每一个细节方面都无法与洋快餐相匹敌，可以想见中式快餐与洋快餐较量的结果了。
振臂一呼，高举“振兴民族快餐”的大旗，确实使荣华鸡等一些中式快餐店一夜扬名。但振兴民族经济绝非喊几句口号就能济事，需要一种科学的精神和踏踏实实把细节做透的态度。
1997年姜伟在闭门思过两年后，归纳出二十大失误，其中一大失误是“管理规章不实不细”。姜伟有一条刻骨铭心的教训：法规的制订仅仅是第一步，其后必须增加两方面的内容，即法规实施细则和实施检查细则。
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