第一五六章 砸锅卖铁也要shang!
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“他们当然不傻，相反这些人都是最精明的一帮人。这些人一般被叫做赞助商，国际赛事的赞助商通常也是国际上最大的那些公司，”小晨曦在一边笑了起来，给张宗君解释，“通常赞助商分为两种，一种是和车有关的，一种是和车无关的。和车有关赞助商的一般是从事车子相关行业的，比如说轮胎、润滑油、电子系统;无关的赞助商那就多了，干什么的都有，比如说现在的f1最大的赞助厂商就是做烟草的万宝路。”
“那一般赞助的什么？除了钱还有别的么？”张宗君问道。
“有，”张岚点点头，“相关的赞助商除了提供赞助费以外，还会提供相应的赛车专用的产品，比如轮胎厂商就会提供专门为赛车提供的比赛专用轮胎，润滑油厂商业协会提供赛车专用的润滑油，电脑厂商业协会提供专门应对这种复杂高速度运算专用的计算机，一般这些产品都是专门针对赛车开发的，也是自己公司技术实力的证明。比如世界上最著名的几家轮胎厂商普利斯通、固特异、米其林等，就是通过这种方式把自己的产品让全世界的人都知道，并进而接受的，因为大家都相信他们的产品确实是最出色的，质量是最好的。当然，”张岚很遗憾的说道，“通常他们的东西也比较贵。”
“他们给我们赞助，”杨芝在一边听得好奇，终于也忍不住问道，“对他们自己有什么好处？相信没有好处的事情他们也不会干吧？”
“好处当然是大大的，”小晨曦转过头去，“他们给我们赞助，我们也会允许他们在他们自己的产品宣传上冠以我们车队的称号，比如轮胎厂家就会在自己的广告上说自己是某某车队的指定轮胎赞助商，我们也会在我们的赛车上的一定部位贴上带有他们公司标志的喷漆或者贴纸，这样他们一方面是给众人看：看看，我们的产品质量是最好的，现在最好的车队用的东西都是我们公司提供的。而去这也相当于在我们的赛车上面做广告，但广告的效果要比报纸或者电视这样的广告效果好的多！至于那些和我们赛车无关的商家提供的赞助费，基本上就是完全处于广告的目的了。”
“这个，”张宗君小心翼翼的问，“赞助费的多少和广告的位置是不是有关系？”
“那当然有关系，”张岚笑了起来，“赞助费掏的越多的，在咱们车身上的位置也越明显，知道世界上最著名的f1车队法拉利一年光是赞助费就能有多少的收入么？”张岚故作神秘的问道。
谁知道这个？！张宗君和杨芝整齐的摇头。
“林林总总的各种赞助费加起来，”张岚说道，“基本上差不多一个亿的美元吧，”张岚咂吧咂吧嘴，“这还不算一年下来之后联赛的分红。”
张岚当然不敢说这个数字这还只是法拉利在去年一年的赞助费，到了十几年以后这个数字更是翻着翻的往上涨，说出来更是吓死人！
“那他们不是赚死了？”听到这个数字，张宗君和杨芝吓的差点晕倒：竟然有这么多的钱？一支车队一年赚的钱就抵得上十几个像自己现在的摩托车公司规模这么大的公司了。
“当然不会，”小晨曦说道，“但是除去所有的开支，最后他们还是有很大的赚头的，一年大概赚个几千万美元没有什么问题。”
这分明就是抢钱啊！不对，就是抢银行也没有这么快的吧？张宗君终于受不了这刺激晕倒了，晕倒之前最后一个念头就是：车队一定要干，他的，砸锅卖铁也要干！
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