第573章【史上最吓人的戒烟广告？】
最新网址：m.ltxsdz.com
电视台。
五层,公益广告部‘门’。
孙涵推开部‘门’的办公室,对大家道：“大家手里面的事情暂时停一下,谢谢,戒烟公益广告的案子,我请来了一个业内权威来帮咱们。”说着,手往旁边的张烨一比划,“张老师我就不用介绍了吧？大家都认识,先说一下,张老师这次是不收酬劳以‘私’人身份来帮忙的,这个广告案全权由张老师负责,明天广告审核的最后时限之前,咱们公益广告部‘门’所有人都听张烨老师的指挥有没有问题？”
“没有”
“张老师？”
“太好了”
“张老师做的广告可是全国闻名啊”
除了孙涵这个小负责人,部‘门’只有四个人。左边坐着的是个不到六十岁的小老头,右手边是个看上去只有十八九岁大的‘女’孩儿,也不知是正式工还是实习生,年纪很小,另外还有一个戴着口罩的青年,在那边坐着一个劲儿咳嗽,可能是感冒了,最后一个员工则是手上绑着石膏,似乎骨折受伤了。
张烨一看这个阵容,一时间也有些两眼一黑。
老
幼
病
残
好一个哼哈四人组
张烨问道：“就咱们几个人？”
孙涵略尴尬道：“部‘门’就这个配置,不过我已经跟部里申请了,一会儿会有广告部的其他人过来帮忙。”
张烨只好道：“时间不等人,开始吧。”
孙涵道：“好,先给张老师看一下咱们之前的几个案子。”
“在这里。”少‘女’拿来,“这几个都是咱们台被砍掉的广告。”
张烨随便翻了几眼,“尺度上的掌握我大概知道了,不能出现真人器官和太吓人的示例图片,广告时间呢？”
小老头答道：“要求十五秒。”
张烨再问,“需要什么效果？”
孙涵一迟疑,“戒烟广告,肯定还是要吓人,要让人从心眼里害怕,这才能达到戒烟宣传的效果,但这是谁都知道的事,现在问题是新政规定不允许用那些以往大家常用的戒烟宣传手段了,再传统的一些播报数据啊什么一年有多少人死于吸烟啊,数字没有画面直观,力度上大打折扣,也早过时了,所以现在戒烟公益广告难就难在这里,何况现在只有一天时间了,我们……”
张烨道：“要吓人？并不一定非要血腥,非要用真人画面和那些黑肺,那些视觉手段,只是最低－级的‘吓人,方式。”
孙涵见张烨似乎有思路,忙道：“我不是专业搞技术的,张老师,一切都按你的意思来,你说,大家执行。”
那四人也头。
这时,‘门’被人敲开了。
“小孙,我们来帮忙了。”
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