第573章【史上最吓人的戒烟广告？】
最新网址：m.ltxsdz.com
“孙组长,领导让我过来。”
“小孙组长,需要人啊？我能帮你们到下午三,诶,张烨老师？张老师怎么也在啊？这广告你接手了？”
“哟,小张老师？”
陆续间,一个个广告部‘门’的其他同事都来了,末了,大约来了十一个人,显然是从其他部‘门’小组里‘抽’调来了不少人手,京城电视台的领导估计也是‘挺’着急的,不然不会调动这么多员工过来救场看到张烨也在,大家先是惊讶了一下,然后也都明白了七七八八,知道他们京城电视台这是搬来了张烨这个救兵,不过对于张烨和京城电视台的矛盾,台里只要是去年在这里任职的人可都是知道的啊,所以,他们对台里会请张烨过来而张烨居然也答应救火的事很诧异
张烨可没空跟他们解释,他今天在这里就只有一个目的,答应朋友的事情,他是一定要完成的,除此之外他没有其他念想
时间一天
经费不多
不能老套路
不能血腥
不能误伤不吸烟的人。
最关键的,还要吓人？？
张烨脑子里飞速转了一圈,筛选条件,很快,一个他那个世界非常经典的戒烟公益广告案子就浮现在了眼前——那个广告,是他那个地球上央视播出的一个广告,比起当时国内外的一些其他优秀创意戒烟广告而言,那个广告案子不是最幽默的,也不是最有意思的,更没有一丁创意广告强调的趣味‘性’和话题‘性’,从结构上分析,它甚至好像都不是创意广告的范畴,很枯燥,也很无聊但是,就是这么一个简单到不能再简单、十几秒时间中连一句说话台词都没有的戒烟广告,却被他那个世界几乎所有的烟民,评价为史上最吓人的戒烟宣传片,无数吸烟者被吓得自那广告播出后就没有再吸过一口烟,这广告,当时还引起了无数热议
就它了
关键还不用外景,经费低,需要人手也不多,制作简单
衡量了脑中几十个戒烟广告后,张烨几乎没有犹豫,直接选了这个,他站起来开始抓紧布置任务,“来两个人我需要最少一千支香烟,其中大部分香烟无所谓,只要是黄‘色’过滤嘴的就可以,但其中我需要一百支烟,要保证烟过滤嘴儿上没有太明显的印迹,必须是纯‘色’的”
“啊？纯‘色’？”
“就是没有文字和烟品牌商标的？”
“这是什么意思？”
这第一个指示,大家就都丈二和尚‘摸’不着头脑。
孙涵立即道：“老徐,虎哥,麻烦您俩了。”
有两个其他部‘门’的员工道：“行,既然领导让我们过来帮忙,那就听你们安排,一千根烟最好没有标识？好,‘交’给我们了”他俩立刻去办了,这俩都是要烟民了,知道要找什么牌子的烟。
张烨继续道：“然后,我需要个音乐,要那种没有版权纠纷的,可以随便拿过来用的,条件是,音乐要低沉,缓慢,哀痛的。”
一个青年举手道：“我来吧,这是我的专业。”
张烨补充,“我需要至少二十首调子,都找好,最后我来拍板”
一个广告部‘门’的‘妇’‘女’道：“那我也来帮忙。”
办公室容不下那么多人,俩人接了任务也去忙了。
张烨飞快道：“拍摄场地预留出一个给我,动画制作,设计,后期,这些就不用说了,大家先各就各位,将一些标配的东西准备出来,以便随时使用,最后,也是最关键的一个,我需要几个懂立体设计的,至少五个人,我需要你们将几百根香烟,组成一个肺部的最‘逼’真的立体造型”
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