第五章 赠品肥皂
最新网址：m.ltxsdz.com
“一个老道士教我的！”
“那老道士为什么教你？”
李植笑了笑，淡淡答道：“这就是秘密了。”
李家是经商的，李兴也很有商业头脑。试用了一下后，李兴立即意识到这肥皂中的巨大商机。他看着地上的肥皂小条，呐呐问道：“你做这些，是卖的么？”
李植却笑着说道：“不是，这是赠品！”
“赠品？”
“对了，这是送给那些家庭主妇的赠品，等他们知道这肥皂的好用，才会来我们店里买更多！我们送了赠品出去，以后生意才会火爆。”
“所以你才做得这么小一条么？”
李植站了起来，夸奖李兴道：“我弟弟真聪明！”
李兴楞楞地看着李植，不明白自己这个呆呆傻傻的哥哥怎么变得这么精明起来。
见李植做出这么厉害的东西出来，李兴对李植的态度大变，开始半信半疑地听李植的指挥了。第二天天一亮，李兴就跟着李植，在自家铺面门口赠送小块肥皂。
李植把目标客户群定位在那些衣着体面的妇女身上。如果把这些肥皂送给男人，男人也可能觉得没什么用，也许一会就扔掉了。如果送给富贵人家的女人，这些富家女眷家里都有仆人，不需要自己洗衣服，很可能也不当回事把肥皂扔掉。而如果是赤贫家庭的妇女，即便有用肥皂的需求，也买不起。
只有衣着体面的中等家庭的女人，需要亲手洗衣服又买得起肥皂的，李植的赠品肥皂才能发挥最大的价值。
李植家的院子挨着东城横大街，店铺门口人流量很大，李植可以仔细的挑选客户。
刚打开店门，李植就看到两个衣着体面的妇女结伴走过来，李植迎上去赠送自己的肥皂。
“两位嫂子留步，你们这百褶裙真好看，但若是脏了就不好了！二位听我说：我们店里新进一匹高级肥皂，专门用来洗衣服和洗身子的，价格十分便宜，效果又比皂角效果好得多。沾水擦上一点搓一搓，衣服上的脏东西一搓就没了，用来洗澡效果也远强于皂角，你要不要看看？”
“还有这样的物事？”
“我怎么从未听说这叫做肥皂的东西？”
“这是小店刚进的新货，整个天津卫城头一遭有人卖这个，你们当然没听说过。没关系，我不要钱送你一块试用品，你们回去试用下，感受一下这肥皂的效果。”
“那好呀，你给我们一块吧！”
李植把肥皂递给两个妇女，笑道：
“两位嫂子一人一块，拿好了。这是赠品。正式产品比这个大二十五倍，价格只卖二十文，绝对公道。两位嫂子要是试用后觉得好，一定要来小店买正式产品。”
大明朝还极少有人以赠送品的方式推销自己的产品的，那两个妇女也是头一次拿到免费的商品，一心的新鲜，高兴说道：“如果好用我们会来买的。”
李植高兴说道：“我就等你们来了！”
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