第十九章 茶货行销
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顾天桥终是跟林缚他们要生疏许多，看着他们亲热，站在一旁心里十分羡慕，他们本来在路上都商量好让赵虎他弟弟在茶货铺子当个小学徒打下手，没有想到林缚还要供赵熊在城里读书，心想赵虎也不过是名扈从，林缚倒是能真心待他们，自己要是能诚心做事，想来以后也不会差。龙腾小说网ltxs520.com再说刚才林缚当面就要林景中不要有保留的让他尽快上手主事这间茶货铺子，他就颇为感动。
林缚看着顾天桥站在那里若有所思，开口唤他：“天桥，你是有家室的，现在忙碌得很，年后就将嫂子跟小公子接进城来呢，你放心，我支给你的月银，节俭些，在江宁城里养家糊口总不成问题……”
“天桥代云娘、小虎谢东家了。”顾天桥说道。
“不要这么生分，你还是喊我林缚好了。”林缚消顾天桥将妻儿都接到江宁来，笼络是一方面，另一方面就是想他在江宁安家落户后，用在石梁顾家的心思自然就会减淡。
顾家还有千余斤老茶，顾家特意留下来的，茶质都相当不错，过两天会让吴齐他们用马车运来，林景中他们回来赶得急，随身只运用百斤茶货应急，茶货铺子要开张，铺子里没有茶可不行。
将顾家两个学徒还有赵虎兄弟都遣去收铺子，林缚将林景中、顾天桥等人喊到屋里商量经营的事情：“景中还跟我们回簸箕巷去住，铺子就麻烦天桥领人守着，江宁城里经营茶货铺子都是坐商，守着铺子等客户上门来买茶……这个经营方式要改一改。”
“怎么改？”林景中问道。他在林记当账房两年，所知道的商号运营都是“货栈运销、店铺坐销”，另外还有小摊小贩（行脚商人）走街穿巷的行销。他也知道有些商号会在庙会年节时找些锣鼓队、舞狮队满城的鼓打舞闹，宣传商号的名声，对茶货铺子来说终归还是要守着铺子等客人上门来，不知道还有其他方式可行。
“这些天，我得空都去城中各处茶肆坐坐，”林缚心想受时代的限制，要将千年之后的经验都搬到此时来，是绝然不行，但是有些经验完全可以借鉴，“这江宁城里有名的茶楼就有四十余家，他们本身就兼营茶货；那些个无名的、散落在大街腥逍∷低的茶肆不下上千家，这些茶肆对茶质不挑剔，每家每年用茶计二百斤，就需二十万斤茶。我也找茶马使衙门打听过来，运抵折去分销的，江宁城十五万户人家每年用茶约四十万斤，也就是说茶肆用茶差不多要占全城用茶的半数……”
听林缚这么分析，林景中有一种豁然开朗的明悟，他以前在林记货栈做账房时，自以为看事情想问题很深刻，这些天也一直为经营茶货铺子的事情绞尽脑汁，却远远没有想到要站在这个高度去看茶货经营的问题。
林缚的意思很明显，守铺坐销的模式要改，但是茶货铺子不可能雇佣大量人手走街穿巷的向城中每户人家行销茶货，有重点的向城中茶肆、茶楼行销茶货却是可行。其他茶货铺子都是守铺坐销，这边行销送货上门，自然要占很大的优势。林景中心里盘算着，各家茶楼、茶肆除了新茶上市时会集中备货外，通臣是两三月备了一次货，也就意味着雇用一个伙计同时给五十家茶楼行销茶货完全没有问题，覆盖全江宁城也只需要二三十个伙计。
林景中越想越兴奋，说道：“如此看来，我们要多请些人手才行……”
“这个不忙，先照这个思路慢慢去做……”林缚说道，有些事情想起来容易，做起来未必容易，其他茶商、茶货铺子眼看着销量大减，不可能坐以待毙，一旦发现这边改变了坐销模式，他们要么跟着转变，要么就联合起来抵制这边。就算一切都顺利，他们从哪里拿更多的茶货去行销？在明年新茶上市前，他们手里只有顾家上千斤老茶，从其他茶商那里高价囤货，利润就会低许多，而真正的茶源地茶园、茶山、茶田等都给各地官定茶商乡豪们垄断着，集云社想要直接从茶源地买茶，除非推翻本朝的茶马盐铁专卖体制。
这个时代茶消费也是习惯罐装饮料的千年之后难以想象的，差不多达到“君子小人无不嗜、富贵贫贱无不用”的地步，朝廷每年茶税收入高达二百万两银，占全国每年税赋近两成，茶贸易绝对是跟盐铁贸易并存的大宗物资贸易。
林景中想的没有林缚那么远、那么深，反而心思能用在细处。他也没有贪心想要将全城千余家的茶楼、茶肆所需茶货都垄断了，那是不可能的；就算能行，也会将全城同行都得罪干净。在江宁没有站稳脚跟之前，指不定茶货铺子夜里给哪家同行一把火烧了都有可能。但是他想着有这么个思路，从藏津桥周边做起，有顾家上千斤老茶打底，再从其他茶店调两三千茶来，两三个月就能将销路打通，就不愁明年春后从顾家收购数万斤新茶后会积压在手里林景中这些天来一直担心来年顾家四万斤新茶销路问题，眼见年节就要到了，再有四个月，第一批新茶就要上市了。
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