企业家要有对细节
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无限的爱（领导）日用品和化妆品连锁超市dm在德国遍地皆是。龙腾小说网ltxsba.com30年前，格茨·维尔纳白手起家创建了dm连锁店。他有自己的一套注重细节的经营理念，有的地方还会为注重细节做出一些特别“古怪”的行为。
当维尔纳走进一家dm分店时，他要求分店经理拿扫帚来。这家分店的经理疑惑地把扫帚递给维尔纳：“维尔纳先生，我不明白您要它做什么？”维尔纳指着地下的灯光说：“您看，灯光的亮点聚在地上，什么用处也没有。”于是，维尔纳用扫帚柄拨了一下上面的灯，让灯光照在货架上。
这样的小事也要由大老板过问，并且亲自动手，岂不把他累死？可就是这样一个大老板现已拥有1370家连锁店、20000名员工，2002年的销售额高达26亿欧元。维尔纳也是同行业中最富有的，2003年年初时他的个人财产已达到9.5亿欧元。
维尔纳解释他注重细节的用意时说：“这样做给人留下的印象远比下达批示深刻得多。当然，我不可能每天到所有的分店跑一圈，每一个细节都不放过，但是，‘商业教皇’布鲁诺·蒂茨说得对：‘一个企业家要有明确的经营理念和对细节无限的爱’。”
维尔纳的基本经营理念是：员工在面对顾客时越独立自主，企业就越企业化。然而，dm并不遵守似乎是资本主义社会的一项法则：谁干得好，就按照他的业绩给他提成和发奖金。dm员工的收入在同业中是丰厚的，但是没有奖金。
对此，维尔纳的解释是：“我认为这（发奖金）是错误的。谁发奖金，谁就是对他的员工不信任。如果哪位老板这样做，那他的想法大概是：员工本来可以做得更好，但是没有附加的刺激就做不到。”可以说，维尔纳对员工的理解和关怀，深入到了员工的自尊、价值等精神层面的深层次的需要。他的经验概括起来说就是“奥秘全在细微处”。
两位企业业务流程的研究者j·佩帕德和p·罗兰说：“很大程度上是管理者和工人的思想意识决定着生产作业的状况。”
作为一个公司领导，不需要、也不可能事必亲躬，但一定要明察秋毫，能够在注重细节当中比他人观察得更细致、周密，像维尔纳那样，在某一细节的操作上做出榜样，使员工有效法的标本，并形成一种威慑力，使每个员工都不敢马虎，无法搪塞。只有这样，企业的工作才能真正做细。
我在做职业经理的时候，总是担心一些事没有抓落实导致企业出问题。我觉得自己不过中人之资，除了勤勉，别无选择。曾经有一位美国纽约理工大学读完mba的朋友，给我列过一个清单，把每天、每周、每旬、每月、每季、每半年、每年应做的事都一一做了规定，我始终怕自己工作中抓大放小，挂一漏万，于是把朋友给的单子始终保存着，并以之作为加强自我约束的镜子。现抄示于后（见附录3：《总经理必须做的事》），也许对正在做职业经理的同道有用，对有思路但多忽视细节的管理者应该更为有益。当然，为了事情做到位，把小事做细，我也会采取一些办法。我觉得最行之有效的办法是：承诺制、表格化和口头复述。承诺制就是书面地答复我何时完成何事，达到何标准；表格化就是把一些琐碎的小事用表格框定责任人、完成时间等；口头复述就是接受口头指令的人要对指令口头复述一遍，以减少误传、误听造成的差错。部队口令也常常口头传达，但一般均作复述，出现误差就少。
我国企业的不良品率平均在10%左右，而工业发达国家可以接受的产品不合格率仅有千分之三。
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