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安全管理无小事(6)

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一般说来,外企在进入某一市场时,优先或重点考虑的因素有以下几个:

一、劳动生产率:这里相关的概念是劳动力成本(工资)与生产力的相关系数。更多小说ltxsba.com比如说:一个工厂其系数可由以下公式推出:

每件成本﹦每日劳工的成本(主要是工资)∕每日的产量

每日的产量又取决于劳动力教育水平、培训的水平及工作习惯。换句话说,如果劳动力的工作态度不认真或不负责,那么即便不要钱,外企也不会进入。

二、外汇:我国地方外汇政策与国家是同步的,如果国家没有大的动作的话,某地在这个领域的运作空间不是很大。

三、地域成本:其中又分可见成本与不可见成本。可见成本指的是那些看得见而且可以精确测算出来的成本,如劳动力、原材料、税收、折旧等;不可见成本指的是无法量化的成本,如教育的质量、公共交通设施、社区对产业或商业的态度,还包括生活质量的变量,如气候、体育发展、报纸等媒体的发展情况。

四、观念:包括国家、省、市对私有财产、污染、员工稳定性的观念。这种观念基本上构成了一个地区商业环境的框架。显然,客观地说,安阳在这一块的得分并不高,恐怕全国都是如此。

五、与市场的贴近程度:外企进入一个地区最主要的目的是贴近消费者,如果某个地区不存在对其产品的大量需求,那么企业是难以进入的。

国外企业选择投资地,比较常用的是因素权数法,即把候选地址按每项指标,乘以权数再相加得出的分数即为该地的得分。

例:福特在中国投资设厂,它选择安阳与上海作为候选地,就会进行如下评判:

项目权数得分权数得分安阳上海安阳上海劳动力的供应情况0.0670604.23.6观念的供应情况0.1407047劳动力素质0.1408048劳动力价格0.0780605.64.2人均车拥有量0.1530654.59.75人均收入0.1530904.513.5教育情况0.0330700.92.1供应商情况0.1607067市场容量0.24090818税收0.0440601.62.4总计1.0043.375.55安阳的得分是433,上海的得分是7555。福特当然会选择上海作为其投资地。

迪斯尼在选择上海还是香港作为其迪斯尼乐园所在地时,运用的就是这种方法。当然,迪斯尼考虑的因素比上表所列的要复杂得多,权数的考虑也更为科学。

营销也需要工具,为招商引资的工作人员提供尽可能完整的营销工具,也是必须之举。比如:地方介绍的画册、vcd、幻灯片、书籍等,招商还得有一本反映地方招商引资政策的《招商手册》等,同时相关的人员必须切实培训到位。

我在安阳工商联演讲时,觉得安阳的企业家挺好学的,对新的营销、管理观念非常渴望,白天听讲一整天,晚上还开座谈会,提了60多个问题。就招商引资而言,我们的相关机构的干部,也需要接受一些新的营销理念。我的上一本书《营销人的自我营销》就提到一个观点:美国总统也是sales,县长是人民企业集团的总经理,招商就是营销开发区。

把信息和情报放在第一位,金钱就会滚滚而来。

——s.m.沃尔森

[记住网址龙腾小说ltxsba.com]

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